When using the internet first became common in the 1990s, flashing lights, pop-up windows, and anything that could be used to grab the user’s attention were abundant.
It didn’t work.
As time went on and the internet became a worldwide phenomenon, people started moving away from flashy distractions. Users would avoid the attention-grabbing nonsense they weren’t interested in. Instead, they preferred a cleaner look that allowed them to find the information they were looking for more quickly.
Functionality became key. A site had to be informative and easy to use instead of complicated and overly pretty.
Making your website serve your customer is the only way to make your website serve you.
Today, pop-up windows have gone through a slight renaissance especially on blogs and commercial sites. The problem is that the notifications on top of the actual page, often inviting the viewer to sign up to a mailing list, are often awkwardly placed especially on mobile. And the more difficult a site is to navigate, the more people will leave without really reading a word.
Functionality trumps marketing gimmicks, especially with the on-going rise in mobile use.
Making your website serve your customer is the only way to make your website serve you. Your users want information – or entertainment, if that is the purpose of your site. They are not looking to click No on various offers or try and fail to read a slogan on a carousel.
When building a website, focus on functionality, readability, and responsiveness above all others. Grab the attention with your customers with the quality of your content, including graphics and pictures.
When building a website, focus on functionality, readability, and responsiveness above all others.
At the end of the day, ask yourself this. Would you rather navigate to a website that looks clean in your phone and where you can find information easily, or would you rather sort through advertisements and intricate graphics before you can even start looking?
While originally a software development company, Prime Consulting is now also building websites for clients. The Prime Consulting team have been designing for the web since 2001.